# weekly-proof
Monday proof packet · example
Daily9:20 AM
Opportunity — example. Pause the two ad sets under cost-per-lead target; shift budget to the source that is actually closing. Waits for your approval.
D
DRYVN AI Marketer
APP8:15 AMWeekly pulse — example. Paid lead volume is up, but qualified-stage movement is flat. Owner review before anything moves.
RYG · red / yellow / green
YELLOW
What changed
Deals that actually closed lagged paid leads by 31 this month.
Why
Spend drifted to high-volume search terms that are not turning into real prospects.
Action
Hold spend. Check lead quality and the sales handoff before moving budget.
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